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Lights can also be added, and rendered as separate layers for use in lighting your character in Photoshop. Try to explore as many different looks as possible, and don't be afraid to go to town creatively. It's always possible to reign in a design if it goes too far in one direction, but it's not as easy to make a mundane design exciting. Being flexible with your concept work is essential in this scenario, as clients will often change the brief before coming to a final decision on a design.
Technical versus artistic solutions
A good place to start is by researching poses through photography. Generic stocks tell us a lot about what automatically comes to mind when a certain word is used. Relaxation, for instance, might show a person sitting back with their legs crossed, similar to the top left mouse from the above example. Starting a good new character design is like looking at a blank canvas. It's exciting, yet scary, and might even make you break out in hives.
Capture emotions with clear facial features

No one is perfect, and your character doesn’t need to be either. I enjoy various forms of media and like watching a film I know well to try to figure out what unique mannerisms each character possesses, and use them in my work. Absorbing as much information as possible from the world we live in can help within your art by making it seem more authentic. Most of my journalistic ideas come from experiencing life, the news, films, art – anything with substance. A source of high-quality vector graphics offering a huge variety of premade character designs, graphic design bundles, Adobe Character Animator puppets, and more.
Figure out who the audience is
To further enhance your character design skills, here are 8 expert tips to consider. The character's attire and accessories offer opportunities to convey their identity, personality, and background. Consider their occupation, environment, and personal preferences when designing their clothing.
Start with the silhouette
Memorable and impactful characters like Superman and Batman have key features that stand out and make them unique. Batman also has a logo on the chest but can also be recognized by his sharp ears. Try to come up with a key feature for your character where if you remove it, it no longer feels like your character. You can also add some side features like the Batarang or the tool belt in Batman’s case. Like in the picture above, memorable characters often can be recognized just by the silhouettes alone.

Gather reference material
As Australian artist Nathan Jurevicius explains, working for a client, the character’s target audience is usually pre-identified. The Procreate ether can often be a daunting concept, I find there is a multitude of brushes, colours, depths and tones that can bring richness to your painting later on. Taking a step back and thumbnail drawing can be a great way to initially gauge the facial features of your character. Use a pencil or go for the digital approach, but starting off small can be a great way to quickly visualise the character you’re focusing on. As in the example above, the artists had already chosen a shape and construction for the small girl and has added hair and clothes. In addition, the creator has also tried out different facial expressions to bring further life into the concept and the very temper and mood of the character.
In this situation, breaking down the character’s core features and personality is recommended. Jurevicius says if the eyes are essential, he’ll focus the entire design around the face to make it stand out. On the topic of creating the base shape while thumbnailing, this is the phase where artists have the opportunity to make their characters really stand out. Characters like Micky Mouse, Sonic, Johnny Bravo, the Powerpuff girls, or commercial mascots like Michelin man or the Nesquik Rabbit are instantly recognizable even as silhouettes.
ZBrush character design masterclass - Creative Bloq
ZBrush character design masterclass.
Posted: Sun, 26 Sep 2021 07:00:00 GMT [source]
The refinement process often leads to surprising and innovative solutions that enhance your character's overall appeal.
Finally, you should base your decision on the image file type the client wants. These days, most clients will be expecting some sort of digital file for easy storage and sharing, usually an original source file from a program like Photoshop and a simple image type such as JPEG. Get the concept as fleshed out as you can, and come back to this step later if necessary. When something in your design just doesn’t feel right, the underlying concept is usually the first place you should look. Pay attention to small details like buttons, seams, and the overall tailoring. Maybe your character is pretty laid back in comfy clothes or prefers the opposite with a nice suit and tie.
A well-crafted character artfully communicates a depth of feelings, enhancing relatability and enriching their persona. Your character should have a main focus or point of attraction. This typically coincides with the main feature your character has.
With all that said, let’s take a moment to acknowledge that color theory is complex and that there are no hard and fast rules. In the end, you decide what you want to highlight and how to apply your colors, but if you let ‘clarity’ and ‘simplicity’ of message be your guiding principles, you’re more likely to step on the right path. Colors that are similar to each other start to blend together, and sometimes it can make the different parts of your character design less distinct. Well, we’ve already said that you should be selective with your colors and avoid adding too many to the same design. Then, amongst the colors you have chosen, you might want to pick one dominant color that you use on the most significant part of your design.
Expressions showing a character's range of emotions and depicting its ups and downs will further flesh out your character. Depending on its personality, a figure's emotions might be muted and wry or explosive and wildly exaggerated. Depending on what you have planned for your character design, you might need to work out what it will look like from all angles.
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